Veedol has unveiled its latest campaign that celebrates evolution through a powerful thought – the tradition of staying modern. The objective is to reinforce Veedol’s unique position in the tractor lube market – a heritage brand that has continually kept in step with changing technologies.
The campaign that has been conceptualised by Lowe Lintas Kolkata, comprises a video film and other traditional assets like outdoor and print. It has been launched in the Southern markets of India initially and will be rolled out across other states soon.
Commenting on the campaign thought, J Ramesh, Executive Director, Tide Water Oil Co (India) Limited said, “Veedol has been a pioneering brand in tractor oils and greases, with a strong market presence over decades. Veedol continues to have excellent equity in traditional tractor markets in India. This campaign leverages Veedol’s heritage while reinforcing its core value of continual reinvention to keep in step with changing technologies.”
Adding his thoughts on the campaign idea, DK Guha, Executive Director, LoweLintas Kolkata said: “The challenge for the agency was to leverage Veedol’s heritage in the tractor oil segment on the one hand while highlighting its modernity on the other. This evolved into an interesting idea that finally became the core of the campaign.”
Explaining the creative thought process behind the campaign, Vasudha Narayanan, Executive Creative Director, Lowe Lintas said, “Veedol, over the decades, have been so consistently improving their products in stride with the development of modern-day tractors – it’s almost become a ‘tradition’.And hence ‘Modern rehne ki ek Parampara’.”
It's sometimes lonely without a good competitor and/or someone to look upto