Pepperfry.com has launched a new Republic Day marketing campaign that celebrates Indian craftsmanship by extending the revelry to consumers via the Big Republic Day Sale.
The film has been conceptualised by Law and Kenneth Saatchi and Saatchi and it conveys the Republic Day sale message exhorting consumers to celebrate the joy experienced by them by availing the exciting discounts on Pepperfry.
Sai Debarjyo Nandi, Sr. Vice President, Law & Kenneth Saatchi & Saatchi: “Pepperfry sources furniture from one part of the country and makes them accessible to customers in another part of the country, makes for a great story for a Republic Day message. But we didn’t just want to give information, we wanted to bring alive the feeling the makers and users of Pepperfry furniture feel, which is the singular point of commonality.”
Commenting on the new campaign, Kashyap Vadapalli, CMO, Pepperfry, said: “We have been successfully bridging the supply gap in the furniture segment for the last five years. In this journey we have worked with 1000+ small and micro manufacturers [carpenters, artisans, craftsmen] who we have enabled to capitalize on the Pepperfry platform and reach the booming Indian online consumer market. We are proud of the fact that we built a truly national marketplace our current campaign brings that to the fore.”
He further added, “The campaign has been conceptualized keeping the occasion of Republic day in mind. It will help us capitalize on the occasion which is slowly becoming an important retail shopping event. We want consumers to benefit by taking advantage of the Republic Day sale on the Pepperfry platforms.”
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