SpiceJet is going in for an image makeover with its strong workforce switching to a new uniform.The uniforms retain the carrier’s signature red colour largely while incorporating some unique and flamboyant designs to infuse boldness and style.
The new range includes a unique design for each department specifically stylised to suit the different seasons and time periods like summers, winters etc.
Said Debojo Maharshi, CMO, SpiceJet: “It is all about the experience and everything that meets the eye while being on-board or on-ground influences the brand image. The new range of uniforms have been meticulously designed to amplify the brand values of SpiceJet while giving a more contemporary look in line with the global standards.Besides the aesthetic appeal, attention has been invested in ensuring high quality standards to ensure comfort for the users.”
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