Lux Industries Limited, known for its innovative and customer-demand driven product offerings, has signed Bollywood star Varun Dhawan as its new brand ambassador for LuxCozi. By signing Varun Dhawan LUX Cozi is taking a leap in the process of repositioning itself within the young audience.
Speaking about the development, Saket Todi, Senior Vice President, Operations and Strategy, Lux Industries Ltd said: “With fresh zeal and perspective Lux Industries has a structured plan of reaching out to the youth fraternity focusing on ideas in sync with the brand attributes. LuxCozi is one of the most popular and the largest market share holder in the economy to the mid-segment of men’s innerwear. As part of the core business strategy the brand is open to constant innovation and thus associates itself with renowned faces to represent the brand after every couple of year’s time.”
Added Udit Todi, Senior Vice President, Lux Industries: “On behalf of Lux Industries family we welcome VarunDhawan as our new brand ambassador for LuxCozi. A significant section of young audience connects with him and we believe will work in favour with our strategy to reach out to the youth of this country.”
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